Enhancing VPG's brand visibility and engagement with custom merchandise

Veterinary Pathology Group (VPG) is a leading provider of veterinary diagnostic services, specialising in pathology and laboratory diagnostics for animal health. With a commitment to excellence and innovation, VPG serves veterinary clinics, research institutions, and animal health organisations across the UK.

VPG needed to obtain corporate merchandise items for the upcoming London Vet Show and for continuous giveaways throughout the year. The objective was twofold: to create a memorable presence at the annual industry trade exhibition in London and to supply practical and branded items for everyday promotional use after a rebrand. Collaborating closely with our team, VPG curated a selection of 11 merchandise items tailored to their specific needs:

notebooks, water bottles, tote bags, pens (made from ocean-bound plastics), lanyards, bamboo coasters, pencils, power banks, bamboo power banks, coffee mugs and keychains.

VPG received over 9,000 branded products from the selected items mentioned.

These items were chosen to align with VPG’s new brand identity and messaging while offering practical utility and sustainability. The selection process was facilitated by a hard copy catalogue provided by us, allowing VPG to make informed decisions based on their preferences and requirements.

To streamline the procurement process, VPG opted to have the merchandise items dispatched from our Devon (Willand) branch. This strategic decision ensured efficient logistics and timely delivery, meeting the tight deadlines associated with the London Vet show.

The corporate merchandise enabled VPG to make a lasting impression at the London Vet Show while also equipping them with practical items for ongoing promotional activities. By leveraging our expertise and comprehensive product range, VPG was able to reinforce brand visibility, engage stakeholders, and enhance their marketing efforts.

"Partnering with BSG for our corporate merchandise needs has truly transformed our approach at VPG. Their expertise and extensive product range allowed us to curate a selection of high-quality, sustainable items that perfectly matched our brand and messaging. The entire selection process was smooth and efficient, which was especially helpful given our numerous other priorities. BSG's logistics were impeccable, ensuring timely delivery even with the tight deadlines for the London Vet Show. Thanks to BSG, we made a memorable impression at the trade exhibition and now have practical, branded items for year-round use. We're excited to continue this valuable partnership.”
Catrin Thomas, Marketing @ VPG Group

Our partnership with VPG exemplifies the power of strategic collaboration and quality merchandise in enhancing brand visibility and engagement within the veterinary diagnostics industry. By understanding VPG’s objectives and delivering tailored solutions, we continue to be a trusted partner in their promotional endeavours.

Please do not hesitate to contact our specialist team for all your corporate merchandise needs by emailing print@tbsg.co.uk.

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